I am making this change because I have to broaden my appeal a bit. The Big Guy branding was great as a way to get in the door and as a way for people to remember me by, but I as I transition to a role that requires me to have high-level professional conversations, I need something that is a bit more professional. I also need something that is sustainable for the future. I have been in the Ed Tech game for a while now, and I just can't see myself using the branding when I am 60.
By transitioning the brand, it also helps me practically. Let's be honest....ISTE in the heat of summer with a bow tie wasn't the most practical thing I have ever done. I also don't want to try to have to figure out how to transition from a bow tie to Tynker gear as my new role brings about different responsibilities.
It does not mean the site is going away. I will keep bigguyinabowtie.com for the foreseeable future, and the URL will redirect to lockhartedtech.com. I am still going to write. I am still going to present. I am still going to be me. Above all, I am still going to wear bowties; this just takes the pressure off of having to wear them all the time.