Are you trying to develop an EdTech Brand? I meet people all the time who are trying to create a brand that they can both speak and write from, and I thought it might be helpful to some to write my story with "Big Guy in a Bow Tie." I am no expert in branding, and I think there are some better experts in EdTech out there, but I have made some good and bad decisions along the way that lessons can be taken from.
How did Big Guy in a Bow Tie Start? Well, I think it started with me getting the speaking bug. I went to my first ISTE in 2011, and I just thought folks like Adam Bellow and Leslie Fisher were incredible. I wanted to be like them so, in 2012, I applied to GAETC as a presenter for the first time. I started with a 60 apps in 60 minutes presentation (I still do an updated version of it today), and the presentation went over great. I did try and print out resource sheets though, and soon after that conference, I thought it was time to start my website.
With my presentation being a 60 apps in 60 minutes presentation, I thought "Ed Tech Speed Dating" would be good and memorable. I got the domain name, and I started the build. Around the same time, I also started building my PLN with my Twitter account, but I used "ld112265" which I would later come to know wasn't a great tag. It all was a start, but it just wasn't good enough to make a difference. That would come later.
Fast forward to GAETC in 2014, and my friend Heather Cox gave me the kick to start "Big Guy in a Bow Tie." I had been speaking for a while, but I still had that crappy Twitter tag. After the conference, she had the guts to come up to me and tell me my Twitter sucked. As I sat there, I thought "Yes, Yes it does." I started to think of what could be unique, and I recently picked up wearing bow ties, so why not combine my large size with a bow tie. I shared what I was thinking with Heather and Stephanee Stephens, and their reaction made me feel I hit on something. Big Guy in a Bow Tie was born. It brings me to my first lesson.